We are all in the service business.
Small local retailers can begin to do better if they begin to realize that the only thing they truly have to sell is service. The Big Box Store can sell whatever it is cheaper, but the small local store can help the customer make a better purchase, know more about it and utilize it for the desired purpose–maybe even pursuade the customer something else would better serve.
The customer is not always right, but the customer is always the customer.
[small biz] [rural]
- About the Author
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Glenna Mae Hendricks. She is an entrepreneur and income tax consultant, so we get lots of good tax tips from her. She is an oenophile (“look that up in your Funk and Wagnall’s,” she says), and a wine enjoyment teacher/guide who also writes wine notes at the Allen’s Retail Liquors site. Her political thoughts (and occasional outbursts of domesticity) appear at Old Feminist and Wild-eyed Liberal.
