Empower your "fans!" (AKA Customers)

ByBecky McCray

By Chris Brogan

When someone announces to you or your company that they’re a fan, do you just smile politely? Do you acknowledge it and go back to your day job?

Not if you’re smart.

If you’re smart, even if you’re not in the marketing department, you’d be best served to EMPOWER that appreciation. Do something to enhance it. Send the person some stickers, or give them a free something branded. Whatever. Post them prominently on your website’s page for a day. Who cares? Just give that fan a full blown EXPERIENCE with your brand.
…
I promise you that it will launch more value into the buzz around your product or company than any dollars spent on Flash animation or celebrity endorsements.

  • About the Author
  • Latest by this Author
Becky McCray wearing long braids and a professional outfit smiles as she stands on a rural downtown street with twinkling lights in the background.

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

www.beckymccray.com

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