Pricing to maximize your bottom line

ByBecky McCray

One of the most crucial areas of decision making for retailers is pricing. Yet, we have found that small firms often do not have well-conceived pricing plans.

Joel R. Evans and Barry Berman started their six part series on Developing Your Pricing Strategy with this painfully accurate observation.

The series covers:

  1. Developing Your Pricing Strategy
  2. Pricing Philosophy and Setting Retail Prices
  3. MSRP, Fair Pricing and the Competition
  4. Planning for Shrink, Price Lining and Advertising
  5. Markups, Inventory Valuation and Odd Pricing
  6. Everyday Low Pricing and Displaying Prices

This is a comprehesive examiniation of pricing strategies. Perhaps no other decisions affect your profitability as much as pricing, so prepare to spend some time with Evans and Berman.

  • About the Author
  • Latest by this Author
Becky McCray wearing long braids and a professional outfit smiles as she stands on a rural downtown street with twinkling lights in the background.

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

www.beckymccray.com

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