| |

POV: Stop advertising, go referrals only

ByBecky McCray

Exclusivity is a terrific motivator for your customers. Reader Robert Ellis is taking full advantage of that with his tax firm. He is not advertising, not accepting any new walk in clients, not keeping pain in the neck clients, and only taking referrals from existing clients. And the firm is growing.

Read about his Liberating Referrals.

New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.

  • About the Author
  • Latest by this Author
Becky McCray wearing long braids and a professional outfit smiles as she stands on a rural downtown street with twinkling lights in the background.

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

www.beckymccray.com

Wondering what is and is not allowed in the comments?
Or how to get a nifty photo beside your name?
Check our commenting policy.
Use your real name, not a business name.

Don’t see the comment form?
Comments are automatically closed on older posts, but you can send me your comment via this contact form and I’ll add it manually for you. Thanks!