Map murals can drive tourism
Last week, I found myself in downtown Concrete, Washington, facing this huge map mural at the end of the street. I love the way the design works around the doorway. I even love the tag line, “Welcome to Concrete, center of the known universe.”
As I figured out my location on the map, I realized I was a very short walk from the cool Baker River bridge. So I headed on over. (Yes, they could have put up a big sign, too, but that’s another story.)
So a well executed map mural could:
- help visitors figure out where they are
- discover close by attractions
- discover other attractions they might otherwise miss
- be fun
Sounds perfect for small towns.
If you have a mural program, have you thought of adding a map mural?
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
