Rolling Rock: Born Small Town campaign

BySmall Town Rules

Seen on the streets of Chicago: Rolling Rock is “Born Small Town.”

Stop by their website, and you’ll see that they are embracing the “small town character.” Rolling Rock clearly gets that consumers are ready to embrace small towns.

Is your brand ready for the shift in consumers?

  • About the Author
  • Latest by this Author

Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy is a book written by Becky McCray and Barry Moltz. It was published in 2012 by Que Biz Tech and was reprinted internationally in 2015.

Published: June 11, 2012

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