How do you keep up with the tons of new content created everyday online? How do you know who is mentioning you in blog posts, who is talking about competitors, and what news stories affect your business? You don’t. Instead, you have an assistant perform daily searches, then present you with the most relevant items….
Marketing covers a wide range of activities and tools. If you ask a small-business owner about his or her marketing, you probably will get a list of traditional media campaigns and maybe his or her social media efforts. You also may hear about the person’s efforts to target customers and ensure that those customers become…
Taking credit cards used to be a big deal for small businesses. It involved setting up a merchant account, passing a credit check, leasing or buying equipment and agreeing to a multi-year commitment. That was just the getting started part. The traditional merchant processing industry standard seemed to be lots of fees, and little…
The Best Way to Deal with Email What’s the best way to deal with email? Have it sorted automatically, before you ever see it, into groups based on the frame of mind needed to act on it. Frame of mind might be “reading” for newsletters that are informative, or “read and reply immediately” for work…
Sheila Scarborough has been my friend for over 4 years, which is a long time online. She’s one of the most confident and capable people anywhere. She’s made an impressive transition from an officer in the Navy to freelance writer to entrepreneur and business owner. I’ve learned a lot from her about the world of…
Matt About Business Weekly Link Roundup Each week, I collect the 10 best posts that I’ve read and share them with you here. These posts focus on either choosing, or using, small business solutions online (or both!). Enjoy! Matt Mansfield If you need a website, consider getting a free consult with Matt: Think Outside the…
How much do you know about your competitor’s website? Do they get more traffic than your site, or less? What keywords are sending them the most traffic? Compete.com can give you the answers. Put in three website addresses. Compete will give you their traffic chart. For websites with enough traffic, it will also give a…
If you like using online tools to better get to know your customers, Noteleaf is another tool that can help. Here’s some of the explanation from their website: You schedule meetings in Google Calendar, Noteleaf gives you information about who you’re meeting on your phone. Noteleaf sends you a text message right before your meeting with…
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