Just bought Small Town Rules! God, I’ve been ANXIOUS for this book. Don’t buy it because I love Becky McCray and am friends with Barry Moltz. Don’t buy it because I said it’s a great book. Buy it because it will change your business. Chris Brogan NY Times Bestselling Author of Trust Agents Since Small Town Rules was…
Who knows what trends will affect small and rural communities in 2022 and beyond? Not many trends pieces cover rural places. These trends are specifically about rural and small towns. I’ve been following rural trends and writing about them since 2009. My trends reports have been commissioned or quoted by Main Street America, Emergent Research, the…
Your fellow reader Ava asked a great question: If I am already working, in school, and wanting to start up just a real small small business, then how would that work differently from someone who is coming from a completely different stand point, like not working or in school and is just generally starting…
Basics What is a pop-up? I explain more here. Tip #1: Group your pop-ups When you’re planning to add pop-up businesses or shed businesses to your small or rural community, concentrate them in one area. Better to have four sheds or pop up businesses together on a single lot, than fourteen vendors spread out all…
This was a new idea to me. Alyssa McCleery from Newkirk, Oklahoma, brought this up. She has local dog grooming but had to drive hours to find a place to get her cat groomed. I was skeptical at first, but why not cat grooming as a service? Just trimming cat claws can be a challenge….
By Deb Brown The old way of doing business is one building, one business. What if you could test an idea and have a business inside a business? Anyone of us either knows or can find someone who is making things from their home and selling it. What if you encouraged already existing home-based businesses…
By Paula Jensen My husband is a mechanic. The tools of his trade are important to his work. He has a large toolbox with many drawers lined in soft black padding. His tools lay clean and organized inside each drawer for easy access when he needs the right tool for a job. Yet, when things…
You’re familiar with the traditional way of handling community engagement. Once every few years, an outside consultant comes in and leads a community engagement planning meeting. There are lots of flip charts and post it notes. Most of the people who attend hold official titles or formal leadership roles. Almost all are professional middle class…
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