Generation Y has its own unique qualities. In Tell Me Y By Elana Centor at BlogHer, Centor gives an excellent introduction to the topic. What I am telling my clients to do is to start reading Anatasia Goodstein’s YPulse, a blog that provides news and commentary about Gen Y for marketing and media professionals. Do…
First, Jeanne (OkieJ), explained that small businesses don’t get much of our money from banks. I gave a link to a bit more on how to raise money from friends and family. Now Marco Terry explains another option in his blog, Invoice Factoring: Small Business Financing: There are still two types of financing that are…
We are immanently flattered that Chris Brogan gave us his “Yellow Highlighter” treatment: Becky McCray consistently has amazing posts at her blog, Small Business Survival. They are often tied to not only small businesses, but small rural businesses. I think her efforts deserve attention and highlighting. If you run a small business, if you want…
Rural small businesses are usually not overrun with excess cash. We are usually strapped, so we think about marketing in unusual ways; ways that leverage our effort instead of our dollars. Inc.com had a great article on this topic by Ted O’Callahan. His main points were: Become an Expert by speaking, writing, or sharing Pick…
This week I had a talented woman help me present a business start up workshop in the office. She spent a lot of time talking to those attending about how and what to keep for tax records and why, because, well, it’s what she does. But one of the most important comments she made during…
Romanian Entrepreneur Cristian Dorobantescu tells his story of not performing perfectly for a client. This was not just any client; in fact, it was his first client. What did he do to turn around a potentially bad situation? (I’ve emphasized a few of his best points in bold.) First thing first. My services were not…
Another great way to use your testimonials – put them in your blog or RSS feed. Posted by: Steve Rucinski at Small Business CEO W. Atlee Burpee & Co. is one of retail’s oldest brands at 130 years. In spite of what that fact may imply about their willingness to embrace new technology, the retailer…
PRMama has a great article on Marketing at a convention or trade show. Here is a sample: Do listen to customer concerns—If a current customer voices a concern, be attentive. Listen carefully to their concerns, ask questions, and do everything you can to resolve the situation and keep the customer. Happy customers make repeat customers….
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