1. The best promotion you can get is the personal recommendation of someone who has been to your town or attraction. 2. And yet… locals will live here for years, and never set foot in some of the most amazing attractions and events you have to offer. But once they do, they are some of…
When I checked into the Crystal Mountain Resort in Michigan, the desk staff person handed me a paper copy of the events and activities calendar for the week. That’s a tourism idea that has been around forever, and we can make something more of it. First, let’s adapt it for a small town. Don’t think only…
People trust other people, much more than they trust you. That means your potential customers trust the semi-anonymous reviews written on online review sites more than all that great text on your own website. Do you regularly monitor what is said about you on TripAdvisor, VirtualTourist or Igougo? How about mainstream booking sites like Hotels.com,…
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