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Small Biz Survival

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  • Pew Research chart showing preference for cities has declined, a growing share now favors suburbs, and many more prefer rural than urban
    community | rural | trends

    Way more people prefer rural than urban, new Pew Research study finds

    February 1, 2022May 26, 2022

    Pew Research released a major rural vs urban study, and the headlines missed the best bits. Pew Research’s new social trends study has shown up in a lot of news stories with widely varying headlines. Pew themselves titled it “Americans Are Less Likely Than Before COVID-19 To Want To Live in Cities, More Likely To…

    Read More Way more people prefer rural than urban, new Pew Research study findsContinue

  • Top 5 Rural and small town trends 2022
    community | economic development | entrepreneurship | POV | rural | trends

    Top 5 Rural and small town trends 2022

    January 3, 2022July 10, 2023

    Who knows what trends will affect small and rural communities in 2022 and beyond? Not many trends pieces cover rural places. These trends are specifically about rural and small towns. I’ve been following rural trends and writing about them since 2009. My trends reports have been commissioned or quoted by Main Street America, Emergent Research, the…

    Read More Top 5 Rural and small town trends 2022Continue

  • Paula Jensen
    community | rural

    Wishing vs. Hoping your town will improve

    July 27, 2019July 21, 2019

    Is there a distinction between wishing and hoping? Wishing is feeling or expressing a strong desire for something that is not easily attainable. It’s like wishing to win the lottery but you don’t buy a ticket. Hoping is to look forward with desire and reasonable confidence that something can happen. You can hope that you win the…

    Read More Wishing vs. Hoping your town will improveContinue

  • A girl smiles while eating a meal at Eagle Butte, South Dakota.
    community | rural | trends

    What’s the Life Expectancy of Our Community?

    June 22, 2019June 2, 2019

      Guest post by Paula Jensen I remember in 1997, just following the birth of my second son, when more than one elder in my community told me, “It is so sad that your children will never graduate from Langford High School like you did!”  Those comments told me that the local leaders were questioning…

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  • Where’s your town’s future mural?
    community | rural

    Where’s your town’s future mural?

    April 22, 2019May 26, 2022

    Every town needs a future mural, or a series of them. Seems like every small town has a history-themed mural, but very few have a future-themed or even modern-style mural. Many towns use old photos as displays, including in empty buildings. They do get people talking about what you used to have. But how are you…

    Read More Where’s your town’s future mural?Continue

  • Dress up empty buildings with these creative window ideas
    economic development | marketing | rural

    Dress up empty buildings with these creative window ideas

    June 11, 2018March 8, 2019

      Every small town has empty buildings downtown. Whether they are completely empty or just used for storage, they can make your downtown look vacant. If the building has windows, though, there’s an opportunity to dress them up a bit and maybe even promote another business at the same time. In the picture above, a…

    Read More Dress up empty buildings with these creative window ideasContinue

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