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Small Biz Survival
  • Testimonial by Paula Jensen from this article and a photo of the book
    brag basket | community | rural | success

    Review of The Idea Friendly Guide book by Becky McCray

    April 6, 2026April 6, 2026

    Thank you to Paula Jensen, one of our contributors, for sharing her thoughts on my book, The Idea Friendly Guide. I’m particularly honored because Paula has worked and lived in rural communities for decades. She sees and understands small towns in a way that few people do. She liked the guide so much, she ordered copies…

    Read More Review of The Idea Friendly Guide book by Becky McCrayContinue

  • Red cafeteria tray with barbecue sandwich, beans, cookie, and drink sits on white-clothed table. Diverse diners of various ages eat and talk at long tables in community hall. Volunteers serve from kitchen area in background.
    community | entrepreneurship | rural

    Want to Open a Cafe? Start With Wing Night Wednesdays

    March 13, 2026

    You want to open a place to eat in your small town. Maybe a coffee shop, a little cafe, a bakery. You’ve been thinking about it for months, maybe years. But you’re not sure if enough people will come. You don’t know what they’ll actually order. You’re not certain you can handle running it day…

    Read More Want to Open a Cafe? Start With Wing Night WednesdaysContinue

  • Covers of the Idea Friendly Guide as ebook and paperback
    community | economic development | rural

    How to be Idea Friendly – book review

    November 21, 2025December 15, 2025

      I grew up in a small town in Maine, but I don’t think of myself as a small-town guy. My parents were involved in local community service groups. My Dad was the Cub Scout leader, a member of the Jaycees and the Elks club. And I remember helping him and other volunteers build a…

    Read More How to be Idea Friendly – book reviewContinue

  • Three kids in a canoe
    Best of | economic development | entrepreneurship | ideas | rural | Survey of Rural Challenges | tourism

    Get started as an outdoor outfitter without breaking the bank

    August 28, 2023June 27, 2024

    Our latest Survey of Rural Challenges said natural resources are rural communities’ best rural assets, but most places don’t have enough outfitters to take advantage of them as tourism development. Here’s how rural people like you can take small steps to grow into outdoor outfitters.  Gather Your Crowd to attract groups and organizations that want to help…

    Read More Get started as an outdoor outfitter without breaking the bankContinue

  • Becky McCray will be speaking at the IEDC conference in Dallas
    announcement | economic development | rural

    Revitalize Your Rural Community: Join Us for an Interactive Workshop at the 2023 IEDC Annual Conference

    August 14, 2023August 11, 2023

    Deb Brown and I will be speaking at the International Economic Development Council (IEDC) Annual Conference in Dallas on September 17, 2023. As co-founders of SaveYour.Town, Deb and I have dedicated ourselves to helping rural communities thrive. We understand the challenges and unique opportunities that rural community builders and entrepreneurs face, and we strive to…

    Read More Revitalize Your Rural Community: Join Us for an Interactive Workshop at the 2023 IEDC Annual ConferenceContinue

  • Holyoke Hummus Company cart
    entrepreneurship | management | rural | survivors

    The Idea Friendly Method to surviving a business crisis

    October 6, 2020April 28, 2022

    Small towns have endured boom and bust cycles, commodity crashes, mill and factory closures, environmental disasters and losing their economic reason for existing. Rural communities have reinvented themselves before, and rural businesses are re-inventing the way they do things.  How Holyoke Hummus stays Idea Friendly through a crisis John is the owner of Holyoke Hummus…

    Read More The Idea Friendly Method to surviving a business crisisContinue

  • Becky McCray and Deb Brown present Refilling the Business Pipeline
    economic development | entrepreneurship | failure | mistakes | rural | success | trends

    Refilling the rural business pipeline

    July 7, 2020July 6, 2020

    This is a short sample from the SaveYour.Town video “Refilling Your Business Pipeline” featuring Deb Brown and me. Small towns and rural communities will need new business startups to revitalize their local economies, but not many people have the resources today to do a startup the way it’s traditionally been done. Part of what holds…

    Read More Refilling the rural business pipelineContinue

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More of the best of Small Biz Survival

TREND 2025: Retail’s Big Split: what small town retailers can do now

Posted on December 11, 2024

99% of the best things you can do for your town don’t require anyone’s permission

Posted on January 2, 2024

Get started as an outdoor outfitter without breaking the bank

Posted on August 28, 2023

How to get customers in the door of small town and rural retail stores

Posted on February 19, 2023

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