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Small Biz Survival

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  • Ideas to fill empty display windows
    entrepreneurship | marketing | rural

    Ideas to fill empty display windows

    April 2, 2019March 31, 2019

    Every small town has some empty windows downtown. Some are empty buildings, some are buildings being used for storage, and some are service businesses that just don’t have a lot to put in their windows. Here are three ideas I saw on my trip through Cowlitz County, Washington. Make a mini-museum. Work with the local…

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  • Empty building ideas: Art gallery in the windows
    community | rural

    Empty building ideas: Art gallery in the windows

    December 24, 2018March 8, 2019

      Many small towns have a challenge of too many empty buildings or too many buildings used only for storage. In one small town, the problem was an existing store that was using a neighboring building for storage, but had nothing in the windows. In another town, it was a building used for storage by…

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  • Dress up empty buildings with these creative window ideas
    economic development | marketing | rural

    Dress up empty buildings with these creative window ideas

    June 11, 2018March 8, 2019

      Every small town has empty buildings downtown. Whether they are completely empty or just used for storage, they can make your downtown look vacant. If the building has windows, though, there’s an opportunity to dress them up a bit and maybe even promote another business at the same time. In the picture above, a…

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  • Empty building with windows advertising a moving and storage business
    entrepreneurship | marketing | rural

    Your secret advertising tool: empty buildings downtown as billboards

    March 13, 2017March 8, 2019

    Seems like every rural downtown has a few: empty buildings or buildings used for storage. Those empty buildings are actually a potential advertising tool. Look at these examples that Vienna Lee showed me in Elkhart, Kansas. Both buildings are empty, with only the front windows used to advertise other businesses.   The hardest part may be…

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