Idea: Jumping off points

ByBecky McCray

Here’s a new business coaching idea, gleaned from Twitter:

PurpleCarI need a jumping off point with Final Cut. Like, if I had just an hoursession with someone who knows it, I could take off from there.

There are probably dozens of skills you could offer as hour long jumping off points. The trick is that no one else knows what you do.

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Becky McCray wearing long braids and a professional outfit smiles as she stands on a rural downtown street with twinkling lights in the background.

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

www.beckymccray.com
Published: August 5, 2008

3 Comments

  1. Let me run this by you. You know anyone who could use a ghost networker? We all know that social networks are vital to any marketing plans. But there are people who have no clue how nor the time to do it effectively. So a ghost networker could pretend to be them and create online personas. PR departments do it for the corporations. Does the small business owner need help here?

  2. Carl, this sounds like an interesting idea.

    How would you go about getting the background to ghost them? A questionnaire? Online, interactive interview?

    Fascinating!

  3. I haven’t thought that much about it. But it would take a long interview – in person or over the phone. And it would take a lot of interaction with the client once you got started. I’m sure the ghost networker would get questions online he/she couldn’t answer. This wouldn’t be an easy job. But I think there are business owners who don’t understand social networking and who need help in the area. Throw in some reputation monitoring, you have a very valuable service.

    BTW, I found a blog entry about TeachStreet, a web site that helps people find classes taught by local teachers. Not only does there seem to be a call for jumpstart consultants but a service to aggregate them.

    One more thing about the ghost networker. It’s not an ideal solution because so much of the business owner’s personality will be lost. That personality can be an asset for many businesses. Maybe they need more of a coach or enabler.

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