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What do people remember about your business

ByBecky McCray

DinnerMelyn Johnson, Oklahoma Tourism Department, said this of women travelers:

What do women always remember? Whether the bathroom was clean, and whether the food was good.

I think it applies to all of us. Are we taking care of the basics?

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Photo by Becky McCray.

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Becky McCray wearing long braids and a professional outfit smiles as she stands on a rural downtown street with twinkling lights in the background.

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

www.beckymccray.com
Published: January 4, 2009

4 Comments

  1. At least one company gets this: Buccees truck stops. Their billboards advertise that they have great restrooms. And they do. Nice tile on the floors and wall etc, really surprising for a truck stop.

  2. Great example, John.

    All of us can take this reminder to focus on the critical things our customers will remember, and to be sure we do them right.

  3. This post really hits a key point for all business. Remember to keep a handle on the details. Sometimes businesses are so focused on the big picture that they forget about the details and it kills them. Those details are usually what keeps people coming back.

    I would also add QuikTrip gas stations to the list of companies that are good at this concept. They always have clean restrooms, windshield fluid is always full, garbage cans are usable, etc. Too many times the details are lost.

    Good Post. Thank you

    Jeremy
    http://refocusing.wordpress.com

  4. Thanks, Jeremy. A second part of this message is that a few key details make all the difference. Are we watching those details? Have we taken time to figure out which are essential?

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