Configure your business to serve customers

Liz Strauss“Our job is not to configure customers, it is to configure our business to serve customers.”
Liz Strauss

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Becky McCray wearing long braids and a professional outfit smiles as she stands on a rural downtown street with twinkling lights in the background.

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

6 Comments

  1. Great quote Becky. We do tend to focus on our ideas more than our customers don’t we??

    Jeremy @ RefocusingTechnology.com

  2. Yes, Jeremy. And so often, we do things for OUR convenience, not to serve customers. I’m guilty, too, of course. But I’m working on it!

  3. Thanks, Chris. Glad to connect with you. I’ve added your feed to my reader, and I look forward to learning about you and your resource.

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