Social marketing only works if …

ByBecky McCray

Reminder: Social marketing only works if your product is excellent.

Dangerous combination: aggressive social marketing and sucky product.

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Becky McCray wearing long braids and a professional outfit smiles as she stands on a rural downtown street with twinkling lights in the background.

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

www.beckymccray.com

3 Comments

  3. Amen to that Becky! I say that all the time! ha People just don’t realize you can talk all you want, but you better have something to back it up. :-)

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