Cardboard wine racks and profitability
This is a picture of some of the wine racks in the stock room of our liquor store.
You can actually buy specially designed metal shelving and wine racks for liquor store stock rooms. Instead, my mother scrounged up some book cases. Then she used cardboard wine boxes and their dividers to make perfectly functional wine racks. It’s in the backroom, so appearance isn’t critical.
This may be typical Okie engineering, or it may be small town creativity. Maybe Mom was just too cheap to shell out for the fancy stuff.
But….
This kind of thinking kept her in business, and profitable, for over a decade. I think other business people have a lot to learn from my mom.
We’re still using these shelves, of course. Can I offer you a nice chardonnay?
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
Great points! Makes the wine taste better I am sure… lol
Well, they keep the bottles on their sides, so yeah, it does taste better! :)
Creative. Good for you. When something is in view of the public, it’s one thing, and even there, you can often by the choice of color and placement of things make a fabulous look for not much money.
But when it’s out of sight – this is a perfect way to match creativity with practicality and profitability!
Good for your mom and good for you. We have just finished a kitchen remodel after owning the inn for 11 years. It never made sense to put much money into the cosmetics when it was clean and funtional (yet old, mismatched and worn out.) For $2,500 it is pretty nice but certainly not the showcase our guests imagine it to be.