What business are you really in
No matter what business you are in, there is another way of thinking of it.
I learned early on that the business I’m in is not hunting. The business I’m in is entertainment. Entertainment is a mindset of everybody that works for you.
Rickey Squires, Rawhide Creek Ranch
“No matter what your product is, you are ultimately in the education business.” ~Robert Allen
Quoted on Twitter by @copyblogger Brian Clark
What business are you really in?
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
I do like this approach because I tend to see any business being in the business of solving problems.
For example, Rickey Squires is trying to solve the problems of clients looking for entertainment.
Once you start looking at what business you are in, you can see new opportunities. To pick on Rickey again, instead of trying to sell himself to hunters he could be looking for people seeking new challenges. And that’s a much bigger market.
I’m a blogger. And I’m in the business of explaining things.
Good thoughts, Becky. Thanks for sharing. I happen to like this quote from Colleen Barrett, President Emeritus of Southwest Airlines:
“We talk internally about being in the customer service business that happens to provide airline transportation.”
Great post, Becky. So true. It’s not about the product or service. It’s about the experience and how our customers feel when they do business with us!
Was not expectin this kind of gut check this morning. Wow, those quotes are powerful… I’ll be thinking about this one all week.
It’s a tough question…especially for someone like me whose product (a shoulder rehab / prehab tool) was created by a couple of industrial mechanics.
Thanks for helping me see the need to refocus.
Becky, what a great question to ask. I agree with Brian Clark’s shared quote — you are, I am, in the education business…
Thanks, everyone for the comments. I think this one resonated with lots of you.