Customers notice

ByBecky McCray

So which is it? Double-purified water or triple-purified water?

Even small inconsistencies can hurt your reputation.

And customers will notice. Chaz French did. Thanks for the photo, Chaz.

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Becky McCray wearing long braids and a professional outfit smiles as she stands on a rural downtown street with twinkling lights in the background.

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

www.beckymccray.com
Published: November 10, 2010

2 Comments

  1. Exactly!!
    It is crucial to be consistent, at the best, all the time.

    This is something we take seriously, especially when training new employees or franchise owners (College Pro painters / Window cleaners) Consistency on the job, reporting and managing lead to better results.

    I can’t stress such importance, especially in the service industry (Pointing at you too restaurant owners). A good and consistent experience often leads to repeat sales. Since it is cheaper to sell more to your current customers, this strategy should be high on your list.

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