Sorry Honda, We Screwed Up on Page 12

BySmall Town Rules

Early in the book, Small Town Rules, we mistakenly say:

“Events that “stick” to a large corporation can threaten to bring down a company. There are well known examples of Johnson and Johnson’s Tylenol (product tampering), Perrier (product contamination) and Honda (brake failures).”

One loyal reader rightfully pointed out that the brake issue was at Toyota not Honda.

Our apologies to everyone at Honda.

  • About the Author
  • Latest by this Author

Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy is a book written by Becky McCray and Barry Moltz. It was published in 2012 by Que Biz Tech and was reprinted internationally in 2015.

Published: July 11, 2012

Wondering what is and is not allowed in the comments?
Or how to get a nifty photo beside your name?
Check our commenting policy.
Use your real name, not a business name.

Don’t see the comment form?
Comments are automatically closed on older posts, but you can send me your comment via this contact form and I’ll add it manually for you. Thanks!