By H. E. James, MBA Rural businesses occupy a unique place in their communities. If you own one, you know that you have a corner on your market while possibly having a market on the corner. This is especially the case for niche businesses like real estate agents. In small towns, there is unlikely…
Guest post by H. E. James, MBA Marketing a rural business is never easy. Standing out from the crowd of larger businesses with bigger budgets isn’t easy, but social media has made the marketing world a much smaller place. At the same time, it may feel that there are too many social media platforms to…
Guest post by H. E. James, MBA Has your small business ever been dinged because of credit card fraud? The smaller the business, the harder it is to shoulder the chargeback costs when a fraudulent transaction occurs. Before October 2015, most of those charges were borne by credit card companies themselves rather than merchants…
How to Wow the Big Town Farmer’s Markets, even if you’re not a farmer Guest Post by H. E. James Small town businesses like yours can often be limited in audience and market. Depending on how isolated your community is, it can be difficult to do business outside the community without simply going online. E-commerce…
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