Small-business owners always are looking for ways to build their business. Often their thoughts focus on having the right products and/or services at the right price and selling to the right market. . These are key elements in building a sustainable business. As a scientist would say, they are necessary but not sufficient, however. Without…
What a crazy thought. Who couldn’t handle more money, more visibility, more fame, and a larger share of the market? The writer of this blog must have lost his mind. It does seem like a foolish thought, but then I look back on various companies I have worked with who were on the brink of …
You have heard it over and over. Today’s connected world requires you and your business to be online. Nobody can ignore this truth. An online presence is a far-reaching marketing opportunity for small-business owners. It also forms the basis when building a trusting relationship. People of all ages go online when not that long ago,…
Why did you start your business? Does that sound like a crazy question? Many small-business owners would say yes. They and certainly most of the general public would say it was done for the money. Was it? Starting a business to make a profit is an okay reason. Actually, it is better than okay because…
To stay in business, people need to buy your products and/or services. That statement should come as no surprise. Yet routinely, I encounter business owners who have not made any attempt to categorize potential clients in terms of their desire and need to buy. Not doing so means you may be missing your best opportunities….
We’ve all had times when we weren’t able to deliver what we promised to our customers. Maybe you’re going to be able to do it, but not when you promised. Or maybe it’s not going to be quite the way you said. Maybe a supplier didn’t deliver to you on time. Maybe you had…
Starting a business is a risky endeavor. But knowing does not stop many small-business owners. Every day owners open the doors to their business. Some end up satisfied with the results but many others decide, at some point, to close the doors. The reasons for such closures are often not a secret. Talk with any…
While today’s business owners need to market online, they shouldn’t ignore traditional marketing methods. The reality is that an effective marketing campaign uses the tool that best reaches the target market. For many businesses owners, especially those in rural communities, that tool continues to be one of the traditional marketing venues. An example of such…
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