How the Roofer Nailed Marketing Guest Post by Chris Brogan Let me tell you about an experience I had in a little diner in Lewiston, Maine. I sat at the counter of a busy Maine diner slinging breakfast to a crowd of mostly locals, it seemed. One guy a few seats away from me did…
Post extensively on social channels, and pin your hours post to the top of your page Your small business has times when you need to change your hours either for holidays, staff issues or (my favorite) extending into evening hours. How do you retrain your customers so they notice the change? Let’s look at a…
By Rob Hatch Thirty-six weeks. Part of my process for planning my business for the New Year is to do a little reality check on exactly how much time I have to work with. What are you talking about, Rob? You have a year. Technically, that’s true. However, on closer inspection, I only have 36…
Uniontown, Washington, (population 300) has a strong base of arts, artisan and craft entrepreneurship. When I toured Uniontown, a woman spoke up who wants to start a quilt retreat, a place for people to come and quilt together. More than a local quilting bee, she’s imagining a full retreat space. She owns a historic home…
Part of our Global Entrepreneurship Week celebration Nov 13-19, 2023. Find this and other Global Entrepreneurship Week events listed on the official calendar at GenGlobal. The old way to go into business Imagine all the work that goes into starting a new business. You need to be a good business manager, a marketing guru, and a…
Do you tend to panic about a lack of business at a certain point during the year? Do you always feel like you’ll never get enough bookings for the fall? I know several independent professionals who feel like this: a professional photographer who always worries in late summer that there won’t be enough bookings for…
Guest post by Rob Hatch Chris Brogan recently shared a story of a local bookstore in his hometown. He asked them to order a specific book for him that wasn’t in stock. The owner wrote down his name and phone number and told him she’d order it. The next week, when he walked in the…
At the Main Street Now conference, I sat in on a session about coffee shops. I wrote down bunches of ideas that the audience shared. I thought you might know a coffee shop person, or you might think of ways to use these with other types of small town businesses. Hold trivia nights or…
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