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Small Biz Survival
  • Shopping bag labeled "Shift your shopping"
    entrepreneurship | marketing | ShiftYourShopping emails | shop local

    Holiday marketing 12: Thank your customers

    December 28, 2015December 27, 2015

    We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. I know that Christmas is officially over, but you know some families are still celebrating because they couldn’t get together on the big holiday. And New Year’s Eve…

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  • Shopping bag labeled "Shift your shopping"
    entrepreneurship | marketing | ShiftYourShopping emails | shop local

    Holiday marketing 11: Share your family traditions

    December 21, 2015December 27, 2015

    We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. Christmas is this week. Customers are busy beyond belief. Rather than talk about your business, put the focus on you as a person. Tell about one of your…

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  • Shopping bag labeled "Shift your shopping"
    entrepreneurship | marketing | ShiftYourShopping emails | shop local

    Holiday Marketing 10: Introduce your people

    December 14, 2015December 13, 2015

    We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, introduce one of your people, the people who work for you or work with your customers. If you’re the only one in your business, introduce yourself!…

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  • Shopping bag labeled "Shift your shopping"
    entrepreneurship | marketing | rural | ShiftYourShopping emails | shop local

    Holiday Marketing 9: Tell your customers’ stories

    December 7, 2015December 6, 2015

    We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. Your customers matter a lot to you. And they have great stories. Now, the story doesn’t even have to be related to what you do. It can be…

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  • Shopping bag labeled "Shift your shopping"
    entrepreneurship | marketing | ShiftYourShopping emails | shop local

    Holiday Marketing 8: Tell your founding story

    November 30, 2015November 29, 2015

    We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, let’s do a throwback. Tell your founding story.  How did your business come into being? How were you founded? Who was involved in your early history?…

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  • Shopping bag labeled "Shift your shopping"
    entrepreneurship | marketing | ShiftYourShopping emails | shop local

    Holiday Marketing 7: Small Business Saturday

    November 23, 2015November 29, 2015

    We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. In the USA, this weekend is Small Business Saturday. (Canada celebrated last month, and the UK is holding out for Dec 5. Australia is taking the whole month…

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  • Shopping bag labeled "Shift your shopping"
    entrepreneurship | marketing | ShiftYourShopping emails | shop local

    Holiday Marketing 6: Support your service providers

    November 16, 2015September 27, 2016

    We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, the focus is on the local businesses that help you do business. Think about all the other businesses you rely on. Who sells you supplies? Who…

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  • Shopping bag labeled "Shift your shopping"
    entrepreneurship | marketing | ShiftYourShopping emails | shop local

    Holiday Marketing 5: Share the causes you care about

    November 9, 2015November 29, 2015

    We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, the focus is on the causes you support. Our ultimate goal is to build a stronger community for all your local businesses, and the charities you…

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