Regional supermarket chain Piggly Wiggly is proudly proclaiming their localness as a selling point. This is exactly how to do Rule 7: Be Local. “At Piggly Wiggly Carolina Company, we know what it means to be ‘local.’ Our founder, Joe Newton, had a vision when he started this grocery store chain in 1947 — to buy local,…
The 7 Most Common Weaknesses of Local Shops And what we’re all going to do about them. As we head into the busy holiday shopping season, we’ll see lots of Shop Local messages working to get customers to think about shifting their shopping more to local stores. I want to add another layer, and get…
Welcome to the Brag Basket, our tradition of sharing. The basket is always free and open all weekend, this one November 8-10, 2013. What good news will you add to the brag basket? Don’t hold back because of that word, “brag.” When you hold back, you hide your good news and accomplishments that might inspire others….
Marketing covers a wide range of activities and tools. If you ask a small-business owner about his or her marketing, you probably will get a list of traditional media campaigns and maybe his or her social media efforts. You also may hear about the person’s efforts to target customers and ensure that those customers become…
MP3 download: Caleb Pollard interview Small towns have a future. Despite all the negative press, I have a positive view of rural, and I talk to others who share it. Small towns play a key role in our world. Everyone else better get used to us, because we aren’t going away! Caleb Pollard I’ve never…
In September 2013, we converted our liquor store from using an old-fashioned cash register and paper records to using an iPad-based Point of Sale system. I learned so much in the process that I knew you’d want to me to share. Our Old System: lots of paper When my mom bought her liquor store in…
The 7 Most Common Weaknesses of Local Shops And what we’re all going to do about them. As we head into the busy holiday shopping season, we’ll see lots of Shop Local messages working to get customers to think about shifting their shopping more to local stores. I want to add another layer, and get…
Welcome to the Brag Basket, our tradition of sharing. The basket is always free and open all weekend, this one November 1-3, 2013. What good news will you add to the brag basket? Don’t hold back because of that word, “brag.” When you hold back, you hide your good news and accomplishments that might inspire others….
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