Anita Campbell shares her new book. Photo by Grant Wickes VP Businss Development Wasp Barcode Technologies. Attention to detail is what sets my business apart. It’s easy to do things carelessly. Detail takes time, but pays off. Anita CampbellSmall Business TrendsSaid on Twitter Anita is also the author of the new book, Visual Marketing. New to…
It’s the million dollar question in small towns: how do we get more participation? Participation might mean volunteers, contributions, or even audience members. Volunteers kick off the Picture My WeekendPhotography event in Alva, Oklahoma. I get asked this every time I speak. It seems every town and organization, every festival and fair is dealing with…
At the Revitalize WA conference I sat in on a session by Scott Day with Urban Development Services, on Fifty Ideas for Retailers That Cost Less than $50. People are not buying the same way they did three years ago. People are thinking and buying “inexpensive” far more often. Scott recommended a few tactics to…
By Jon Swanson Nancy and I are on a blogger tour in Hampton, Iowa. A bunch of bloggers are in town to learn more about agriculture and the local community. It’s a great idea for the town and for us. On Friday night, there is a wine and cheese, star-gazing, coffee-drinking, meet and greet. With live…
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one September 30-October 2, 2011. Display your good stuff in the Brag Basket.[Photo: Basket maker Terrol Dew Johnson.Photo by sea turtle on Flickr.] Even though I call this the Brag Basket, it’s not really about bragging. It’s…
I’m speaking at the Oklahoma Governor’s Conference on Small Business, on October 14, 2011. The conference theme is Igniting Small Business Leaders. Incendiary, but good! My topic is “The Social Network: Marketing Strategies for Today.” If you dropped in from the conference, welcome! You’re in the right place for a copy of the slides and some resource…
Small town businesses and tourism groups are using Twitter for marketing and building community. One of the problems with that can be the limited reach. Twylah is one tool to reach more people, even those who don’t use or maybe don’t even like Twitter. Normal people view a Twitter page as something of a foreign…
What if your town council, your chamber of commerce, and your school board sat down together for a public meeting just to compare calendars? What if these leaders started talking about possible cooperation, shared projects, or mutual goals? What if more local boards and leaders began to participate, aligning their own goals and efforts with…
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