Free is a pretty compelling price. How can you compete with that? Is it possible to add enough value to be worth more than a competitor that is free? Cheap or FreePhoto by Chris Brogan The recent controversy within the social media community over Chris Brogan’s Blog Topics newsletter provides a pretty good example. I’ve…
The past couple of weeks, we’ve been talking about how to get the money to attend those important conferences. Now, let’s talk about how to make the most of those conferences. Let’s start with preparation before the event. It’s all about planning. You need to know the five W’s of your conference before you ever…
[Melyn Johnson is the Main Street Manager in Guymon, Oklahoma. She always amazes me with her innovative projects in tourism and community development. She is also incredibly generous at sharing her knowledge. She wrote this piece for her “On the Bricks” column, in the Guymon Daily Herald. It’s been reprinted in other area papers, and she…
From the rural entrepreneurship newsletter: e2 Training Goes Online! Craig Schroeder, with the RUPRI Center, will present a three-part webinar series on Energizing Entrepreneurs (e2) this spring. Participants are strongly encouraged to register for all three sessions to gain the full benefit of this training and successfully apply it in their work. The first session…
What has added color to your world this week? What wonderful news will you choose to share? The basket is open all weekend, from February 18-20, 2011. Colorful Baskets by Miss Sydney Marie Even though I call this the Brag Basket, it’s not really about bragging. It’s about sharing. It’s here so you can introduce yourself,…
Last week, we talked about finding conference sponsors from your local network, working with local businesses. Today, let’s talk about being your own sponsor. Adele McAlear shared herexperience with local sponsorson last week’s post Why put your conference attendance into someone else’s hands? Take charge and send yourself to the event. If it is worth attending,…
Defining a distinct niche is key to building your small business. The narrower the niche, the wider the opportunity. Easy to say, but hard to do. Where do you find your niche? How do you define it? Niche Marketing is Not Wrong Jay Ehret speaking at the 140 Conference Our friend Jay Ehret at The…
Elephants in the Caprivi Strip, Namibia Business management advice I heard twenty years ago: “If they’re selling elephants two for a quarter, that’s a great bargain, but only if you have a quarter and only if you need elephants.” David N. Dinkins, 1990 Bought any elephants lately? New to SmallBizSurvival.com? Take the Guided Tour. Like…
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