Every small town downtown has some unused buildings and others used just for storage. They aren’t adding anything to the downtown economy. What can you do with them, besides ignore them? Use the storefronts to advertise other businesses. Yes, it will take cooperative building owners. And this only works if the front windows are in…
Need some new small town tourism ideas? Borrow some. It’s the rural tradition: swipe from the best. The Rural Information Center at the USDA has links to tons of resources and ideas on rural tourism. It can take a while to figure out their menu structure, but trust me, there is great info linked from there. It…
The narrower your niche, the wider your opportunity. Sounds contradictory, doesn’t it? It seems like if you chose a narrower niche, you’ll have fewer potential customers. Actually, it works just the opposite in the real world. Let me give you an example. When Sheila Scarborough sat down to draw our target market for Tourism Currents,…
Even though I call this the Brag Basket, it’s not really about bragging. It’s about sharing. I started this so you can introduce yourself, share some good news, or congratulate a friend. The basket is open all weekend, from December 17-19, 2010. Since we’re wrapping up 2010, let’s continue sharing year-long accomplishments. What are you…
For those of you who have contracted work out to other people or partnerships and have paid those people or partnerships $600 or more in the past year, it is soon the time to report that to the IRS and to remind the subcontractors that the payments they received are taxable. The same is true…
“But where does it all end?” That was the plaintive question of a student in one of my workshops on social media tools for marketing tourism. Bad news: It doesn’t. Photo by cole24_ on Flickr There is no finish line in tourism. There’s no place where you get to stop and say, “Boy, I’m glad…
Income Producing Activities are those actions that move you towards your business and income goals. So why don’t we spend our time working on exactly those things? We Get DistractedWell, there are as many reasons as there are minutes in the day to get distracted. And, well, we have so many options. What shall I…
Even though I call this the Brag Basket, it’s not really about bragging. It’s about sharing. I started this so you can introduce yourself, share some good news, or congratulate a friend. The basket is open all weekend, from December 10-12, 2010. Since we’re wrapping up 2010, let’s start sharing year-long accomplishments. What are you…
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