“People are four times more likely to buy something they can touch.” That’s quite a promise. The quote is from Scott Taddiken, of the Washburn Small Business Development Center, quoted in the Agurban in 2009 and repeated this week. Photo by revger, on Flickr I went searching for the source of that “four times more likely to buy” statistic….
Setting retail prices is like some arcane art form. How the heck are you supposed to figure out what to markup items in your retail business when no one wants to give you real numbers? Here are two starting points for setting retail prices and markups. Keystoning Keystone pricing is simple and fairly common….
Lots of small businesses don’t have a website. And lots of small towns are the same: website-less, even in this age of online and connected consumers. Sounds like a great big business opportunity, but don’t be too hasty. Let me explain why I think it’s a quagmire instead. Website choices Each time I say small…
Nicole Godek tells about her new company, Love Small Town America. I met her at the Kansas MarketPlace by the Center for Rural Affairs. (If you don’t see the video, view it on YouTube.) New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
Even though I call this the Brag Basket, it’s not really about bragging. It’s about sharing. I started this so you can introduce yourself, share some good news, or congratulate a friend. The basket is open all weekend, from November 26-28, 2010. Speak up and add yourself or another deserving soul in the comments. We…
“Motorcycle” Mary McCune tells us how personal finance affects your business, and some resources to help you get a handle on it. I met her at the Kansas MarketPlace, by the Center for Rural Affairs. I kind of stumbled into her session randomly, and was very impressed with her down-to-earth financial advice. Here’s Motorcycle Mary’s…
Sheila and I are hosting an Open House at Tourism Currents this weekend (November 26 – 28, 2010). Sheila welcomes you! What is Tourism Currents? It is an online course on how to use social media tools for tourism projects. It’s all based around real life things you do every day in the tourism world….
“If you treat it like a business, it will pay you like a business. If you treat it like a hobby, it will pay you like a hobby.” I first heard that in the Mary Kay world. It came along with some lessons in scheduling, for building a business on the side around all your…
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