Reminder: Social marketing only works if your product is excellent. Dangerous combination: aggressive social marketing and sucky product. New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
Lois Loucks, Director of the Tri-Cities Economic Development (Wheaton-Onaga-Havensville, KS), shared some of her innovative thoughts with me in an email about shopping local. “Shopping Local” as a two way street, with responsibility placed on the business owners to earn “their share of business”. Just because someone decides to be in business, does not automatically…
Twitter is getting a lot of attention, with mentions in national media, being used on the news, and articles in all kinds of business publications. But, is Twitter worth the effort for a small town business? Businesses of all sizes are sharing impressive results. Dell announced it has made $3 million worth of sales through…
It’s Friday, and that means the Brag Basket is open for the weekend. This is designed as a fun place for you to share your projects and accomplishments. But you can also cheer for other people, give shout outs, congratulate, and even give someone a well-deserved pat on the back. Think that bragging is a…
Internet providers who charge customers by how much they use would have to justify their prices to federal regulators under a bill introduced last week. Freshman Rep. Eric Massa (D-N.Y.) filed the bill after some providers tested plans to charge customers more if they download video or otherwise use a lot of bandwidth. The companies…
Tom Egelhoff, author of SmallTownMarketing.com, is in a generous mood: From now until the month of July, I want to give Small Biz Survival folks my two marketing and advertising books absolutely FREE: How to Market, Advertise and Promote Your Business or Service In a Small Town – and The Small Town Advertising Handbook –…
Letting your fans serve as your evangelists always carries more weight than bragging on yourself. So how do you find those people? At SOBCon09, Geoff Livingston was asked this question. “How do you identify the people who are going to be your fans and evangelists?” His answer: They self-identify. They’ll tell you. I want to…
People from all over the world, from a huge variety of industries, came together in New York with only a common language and common tool: Twitter. That’s bizarre. But that’s the 140 Characters Conference, created by Jeff Pulver (@jeffpulver). Aliza Sherman did a terrific job of capturing a flavor of the conference in her summary…
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