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Small Biz Survival
  • Clothing displayed on one wall, with a salon in the back.
    rural

    Start smaller: Any local business can be your incubator

    June 26, 2025June 25, 2025

    Are you starting a business that could use retail space, but you can’t justify renting a storefront? Find a tiny space inside another business that can be your incubator. Who could display This can work for all kinds of physical-display businesses: Artists Crafts Authors Resellers Photographers Shelf stable foods and beverages Small manufacturers Agri-products like…

    Read More Start smaller: Any local business can be your incubatorContinue

  • Newspaper ad featuring three small businesses.
    rural

    Should I ask competitors before I start a business in a small town?

    June 2, 2025

    “I want to start up a new business in town which will compete with an existing one. I believe there are enough customers for both of us. Should I talk to the business owner about my intentions before I start?” That’s the real-world concern from a reader. In small towns, we think about things like…

    Read More Should I ask competitors before I start a business in a small town?Continue

  • A young girl carefully pours her own candle.
    economic development | entrepreneurship | rural | success | trends

    From Finance to Creativity: A Journey to Building an Experience-Based Business in Bellefontaine

    April 7, 2025March 12, 2025

    In today’s fast-paced world, many individuals find themselves stuck in careers that fail to ignite their passions. For some, the journey to rediscovering creativity can lead to unexpected and fulfilling paths. This is the story of one such entrepreneur who transitioned from a corporate finance job to creating a vibrant experience-based business in downtown Bellefontaine….

    Read More From Finance to Creativity: A Journey to Building an Experience-Based Business in BellefontaineContinue

  • An old book spine says, "You can't escape"
    entrepreneurship | ideas | marketing | rural | survivors | trends

    Will trendy axe throwing and escape room businesses last? More experience-based retail: the Hat Bar

    March 31, 2025March 31, 2025

    Continuing the discussion on experience-based businesses, what happens after everyone in town tries it? Do these businesses go away? Sheila Scarborough posed the question this way: How do all these axe-throwing and escape room places think they’re going to stay in business past a few years? Main Street Expert Jackie Wolven weighed in: In a…

    Read More Will trendy axe throwing and escape room businesses last? More experience-based retail: the Hat BarContinue

  • A screenshot of the Common Ground Coffee and Market Instagram feed, showing four images, a group of people with valentine hearts, a group of staff members, one person facing the camera for an explainer video, and one video with text that says "open the shop with me"
    community | customer service | entrepreneurship | marketing | rural | trends

    Create customer experiences online like Open the Shop With Me videos, and in person, like Silent Book Club

    March 23, 2025August 6, 2025

    When Kathleen Minogue of Crowdfund Better mentioned Common Ground Coffee and Market to me, I found their Instagram feed was full of stealable ideas for small business social media marketing. We first talked about how they let customers know about changes to their hours. They’re in Boise, Idaho, which I realize is not a small…

    Read More Create customer experiences online like Open the Shop With Me videos, and in person, like Silent Book ClubContinue

  • In a colorful room, a woman is offering instructions to two men seated at a craft table, preparing to pour their own candles.
    economic development | entrepreneurship | ideas | rural | trends

    Hands-on and experience-based businesses boost local economies

    March 17, 2025April 4, 2026

    Guest post by Jason Duff, founder of Small Nation Ever wanted to pour your own candle? Now you can right here in Downtown Bellefontaine! Triple Moon Designs in Bellefontaine, Ohio, recently added a new and exciting candle bar, offering a unique experience not typically seen in small towns. My team has had the chance to try it out…

    Read More Hands-on and experience-based businesses boost local economiesContinue

  • Screenshot of an instagram post with Christmas week business hours. One comment asks, "How late are you open new year's eve?"
    customer service | entrepreneurship | marketing | rural | Small Biz 100 | social media

    How to let customers know when changing your business hours

    March 12, 2025August 6, 2025

    Post extensively on social channels, and pin your hours post to the top of your page Your small business has times when you need to change your hours either for holidays, staff issues or (my favorite) extending into evening hours. How do you retrain your customers so they notice the change? Let’s look at a…

    Read More How to let customers know when changing your business hoursContinue

  • 10 Years of Rural Insights. What small town people see as their biggest challenges and what topics they most want help with. Survey of Rural Challenges, report written by Becky McCray and Deb Brown. Challenges, assets, actions
    announcement | community | economic development | entrepreneurship | resources | rural | success | Survey of Rural Challenges | trends | workforce | youth

    Survey of Rural Challenges 2015 – 2025 results

    February 3, 2025February 3, 2025

    Download the PDF report Executive Summary The Survey of Rural Challenges asks rural people to share their ground-level insight into the challenges they face and the assets they can use. This report analyzes over 2200 responses from communities across the US and Canada from 2015 to 2024. The responses show what’s changing and what isn’t…

    Read More Survey of Rural Challenges 2015 – 2025 resultsContinue

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