From the Welcome Business USA January newsletter: Q: We do not have a huge marketing and advertising budget, but we do have some money and I think it is time we tried something new. But what? I was wondering if you might have thoughts.A: A trap many entrepreneurs fall into, myself included on occasion, is…
It’s been 10 degrees for days! And on the Weather Channel this morning, this very compelling item. “The forecast high today for Jamaica is 86 degrees. Wouldn’t you rather be in Jamaica?” Can your business and create a similar burning desire? [small biz] [rural] [Becky McCray] [marketing]
By Tom Peters Brand You turns 300! 2006. The 300th birthday of my favorite American … Benjamin Franklin. I’m in the midst of re-reading Ben’s Autobiography, a marvel and perhaps more apropos today then when he wrote it. Franklin, born to humble circumstances and subsequently a polymath who was the toast of Europe and America,…
By Cheryl Russell, New Strategist Publications It is not easy to figure out what Americans do with their money. First, you have to ask enough people so that the answers are statistically representative. Second, those you ask must keep tedious track of their spending. Third, the data must be organized into meaningful categories or the…
“Unlike [incentives], a good, quality workforce doesn’t run out in five years or 10 years.” Shelby Mayor, quoted at the EDPro Weblog: Economic Development for Today’s Professionals While you’re there, read the Quotes of the Week. Here’s three to get you started. “We ought to be a place where a brilliant person with a great…
Once you have a website, you want to know if anyone is looking at it. So most web hosting includes at least some basic statistics. But, we are always hungry to know more about our customers. So here are some no-fee web stats packages I use. StatCounter – provides very detailed info on the most…
I’ve mentioned that my website students didn’t own FrontPage software. So we talked about some alternatives. First, the no-fee software that is available. 1st Page Mozilla Composer Web Dwarf WYSIWYG Web Editor The second alternative is a site or content management system. These may be included with your hosting, whether free or paid. The third…
Small local retailers can begin to do better if they begin to realize that the only thing they truly have to sell is service. The Big Box Store can sell whatever it is cheaper, but the small local store can help the customer make a better purchase, know more about it and utilize it for…
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