As you review articles for help with your small-business marketing, you may notice that many of them focus on a single strategy or method. The reality is that a good marketing plan has balance. Often today the strategy is online marketing or, getting more specific, social media marketing. Video marketing is also quite popular. These…
People are happily using smart voice assistants more than ever. You know their names: Alexa, Siri, Google, Cortana. It’s so easy (and fun!) to just say what you want, and your magical assistant orders it for you. Then it shows up at your doorstep, and you’re living in the future! This isn’t great for…
The Brag Basket is open! This one is for Jan 26-28, 2018. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate progress, even baby steps congratulate a friend applaud for each other confess your undying…
Many retailers experience a sales slump during after the holiday season. How do you respond? The slump comes as no surprise and most small-business owners know they just need to plan for it and ride it out. They think of it as time to work in the business and perhaps to grab a short vacation….
I was talking with a friend about finding work as an independent professional. He was talking about finding work speaking for corporate clients, and together we came up with these questions. I think these questions might work for rural professionals like you, too, so I wanted to share them. Who are the next…
The Brag Basket is open! This one is for Jan 19-21, 2018. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate progress, even baby steps congratulate a friend applaud for each other confess your…
Success for a small business means watching your pennies. Margins are usually small, sales are often weak, and there is little or no cushion available to absorb a mistake. It is also true that small business owners must not get so caught up in watching pennies that they miss the holes that are leaking dollars….
Despite the headlines, what we are witnessing is not the death of all retail. Retail is splitting in two. This time, small retailers are the big winners. Future of Retail Webinar Deb Brown and I are making this Future of Retail the subject of our next webinar at SaveYour.Town. We’ll talk about the underlying consumer trend driving this…
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