“We just don’t have as many businesses as we used to.” It’s one of those rural myths that I hear variations of all the time. “Our downtown is all boarded up. All the businesses are gone.” “Census numbers show fewer employers.” “We did a business count, and the number of businesses is way down.” But…
The Brag Basket is open! This one is for July 7-9, 2017. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate progress, even baby steps congratulate a friend applaud for each other confess your undying…
Read anything offering marketing tips and you will be encouraged to learn who your customers are. You want to understand the demographic make-up as well as their likes and dislikes and, of course, what they buy. Yet, so often that is the end of the effort. Getting the data can be done with registration information,…
In an era when we’re encouraging every rural business to look further outside their local market, it’s interesting to see a business go the other direction. Most rural auction companies use the internet to promote the items at their sales and to accept bids from far-flung customers. But one auction service I heard…
The Brag Basket is open! This one is for June 30-July 2, 2017. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate progress, even baby steps congratulate a friend applaud for each other confess…
In most small-business startup manuals, you, the owner, are encouraged to define your audience. While a great early step, it often is done incorrectly. The instructions ask you to define your customers or potential customers in terms of: What they like to do Where they gather What they buy What drives them Where they live…
I thought you’d like this, from a recent local economic development newsletter that I received: “We just finished our annual business count. We use this comprehensive employment database to drive our economic development, planning and to keep aware of trends….We don’t include home-based or mobile businesses.” Anyone else see something wrong with that or…
The Brag Basket is open! This one is for June 23-25, 2017. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate progress, even baby steps congratulate a friend applaud for each other confess your…
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