Does your business have a sustainable advantage? Having one or more sustainable advantages gives you an edge in the marketplace. Advantages can be developed in several ways. Perhaps the most commonly sought after advantage is price. However, a price advantage is rarely, if ever, sustainable. Another business will find a way to offer a lower…
Customers like doing business with people they know. As a small-business owner, you can use that to your advantage. Some advantages can include knowing your customers by name. You can learn what products and services they want. If customers have a problem, “talking to the boss” to get an immediate solution is easy for them….
As a small-business owner, how often have you said, in conversation, “I can’t compete with the big stores?” How often has a customer been told you can’t do something because this is just a small business? Stop it! That sounds harsh, but your words just made you your worst competition. Instead, offer the customer information…
When asked if they have any advantages as a small business, many owners respond negatively. The fact is, small-business owners, especially those in rural areas and small towns, have many advantages they can use to enhance the success of their store. Knowing the audience is a huge advantage. Yet they often do not make full…
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