A lot has been written about how market research will help you achieve business success, and many of these claims are true. That connection, however, is not a simple, direct link. Collecting information about your potential market is useful only if you take the next step of analyzing the data. Data analysis yields clues about who…
“Big data” and “mining big data” are terms that are appearing in business magazines and journals at lot these days. Yet small-business owners often are not sure if and how big data fits into their business. Nor do they know where to get it and how to analyze it, even if they would have it….
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