Have you ever just felt that your business and what you do is nothing special? No matter what you sell or where you are located or even where you market, your business faces lots of competition. And as you dig deeper into who your competition is and what they are doing, your feel nothing distinguishes your…
Do you steer away from the competition? Or do you embrace the opportunity and locate beside your competitors? Often small-business owners will tell you that they would be happy if they had no competition. Yet having no competition may mean you are selling something that no one wants. Given that thought, the same owner may…
Have you ever bought something only to find out that the final prices is more, and sometimes a great deal more, than what you read or were told? How did it make you feel? That feeling is the same one your customer gets if you aren’t being transparent in your pricing. When I have discussed…
If your a small-business owner, this title may have caught you be surprise. Who wants competition? Business owners often see competition only as something that detracts from their own bottom line. Well, you may want to think differently. First, competition keeps you on your toes. Just by their presence, you need to stay better tuned…
In the business world, minimizing the competition may seem like a good idea. Yet research and reality have found that competition actually may strengthen a market for the competing business owners. Studies have found that as competing businesses move closer together, both increase their returns. Think about it: Wal-Mart and Target often will be closer…
You have heard that a competitor is coming to your community. Now what do you do? This is the typical response of most business owners. And, of course, the bigger the competitor, the greater the fear of the new competition. When such rumors start circulating, and after the initial shock, business owners start to wonder…
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