Your customers are your business. Connecting with them means success or failure. How well does your business do in terms of connecting? You won’t find many answers in this column, but you will find lots of questions you need to think about. How do you connect with your customers? I suspect many of you have…
Customers like doing business with people they know. As a small-business owner, you can use that to your advantage. Some advantages can include knowing your customers by name. You can learn what products and services they want. If customers have a problem, “talking to the boss” to get an immediate solution is easy for them….
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