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Small Biz Survival
  • rural | Small Biz 100 | success

    Connecting With Your Customer

    July 6, 2016June 27, 2016

    Your customers are your business. Connecting with them means success or failure. How well does your business do in terms of connecting? You won’t find many answers in this column, but you will find lots of questions you need to think about. How do you connect with your customers? I suspect many of you have…

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  • ideas | marketing | rural | success

    Good Marketing: Providing the WOW in a Routine Transaction

    September 3, 2015September 1, 2015

    Last weekend I took our car in for a routine oil change. As expected the staff were friendly, the service quick, and everything was done right. They provided a comfortable lounge area while I waited with a big screen TV, coffee and water. Those were my expectations and they were all met. However, there is…

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