Part of being a successful entrepreneur is saying “no.” Small businesses are constantly hit with offers from potential suppliers, hopeful partners, and even potential customers. Then there are the constant requests for free help, volunteer work, donations, and even jobs. You can’t possibly do it all. Let’s face it. Being in business means saying “no”…
Jon Swanson, formerly the Entrepreneurial Chicken, is writing about small business again. He helped again this year with a training event for a small retail cooperative. What I heard today made me more optimistic about the presentations in any time in the past 6 years of doing this. Today, one of the groups said, “We…
Chris Brogan wrote a great post about promoting your media to the online world. That made me think about increasing your audience by reaching out to new people. Jon Swanson and I decided to collaborate on a follow up, how to promote your online 2.0 media to the offline 0.0 world. Here are my suggestions:…
It’s like you want to throw a big costume party. You call a few friends, “hey, I’m going to throw a costume party.” “Great idea!” we say. We make supportive noises, offer a few ideas, and say we’ll be glad to help. Because we are, we will be, glad to help. Then you work out a…
What is social media, and why does any small business person care? Social media is a way to connect with other people. Fight small town isolation! Connect to the wider world. Connect with others in your industry for insight, networking and support. Connect with potential customers or suppliers for new business opportunities. Connect with inspirational…
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