As you review articles for help with your small-business marketing, you may notice that many of them focus on a single strategy or method. The reality is that a good marketing plan has balance. Often today the strategy is online marketing or, getting more specific, social media marketing. Video marketing is also quite popular. These…
Let’s begin with a story. It’s a story about a man who was upset with the way things were done. The man decided to compile his issues and then post this for people to see and comment. Because of a new technology, his message was not only read by the community but reached far and…
Is your business the “best-kept secret?” While that question should make you smile, it also should raise a concern. Reaching your full potential will not happen if people don’t know your business exists. How do you know if you are the best-kept secret? If you finish a sale and your customer comments she wishes she had…
When working with customers, do you use your language or their language? No, the question isn’t about whether you use English or German or Spanish. The question actually is whether you talk about your product or service in terms of features instead of what the customer wants from the product or service. A simple question…
What a great day. Your business is open. The wait is over. Instead of costs, costs, costs, you can now make some sales. Some time passes and someone walks into your business. It’s the business owner from next door and she just wants to wish you good luck. Some more time passes and some friends…
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