Let’s begin with a story. It’s a story about a man who was upset with the way things were done. The man decided to compile his issues and then post this for people to see and comment. Because of a new technology, his message was not only read by the community but reached far and…
When asked about marketing, many small-business owners think of a one-word definition: selling. Selling is one part of marketing, and it is a crucial part because it brings in revenues to keep the doors open. But it is only one part. Paraphrasing from Jay Levinson’s classic book, “The Guerilla Marketer,” marketing is defined as “everything you do.” Simply put,…
Recently, my wife and I decided to be a local tourist. We took a couple of days to go visit local historical sites that we had never seen before. Our trip took us into some very small North Dakota towns where we decided to spend the evening. We found our lodging using a smartphone. The next…
Marketing makes many small-business owners nervous. They aren’t sure just how to approach it in terms of an overall focus. Nor do they know what to do when bombarded with a constant stream of articles touting the new “must-do” marketing approaches. (See Basic Marketing Tips) The typical response of business owners when facing these issues…
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