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  • Screenshot of Google's Marketing Kit for local businesses. Text says, "Free stickers, posters, social posts, and more from your Business Profile on Google". Graphic shows a sticker that says, "review us on Google"
    entrepreneurship | marketing | rural | tourism

    Local reviews on Google Maps drive enduring value

    December 17, 2022December 26, 2022

    While they were pointing out HipCamp to us, our friends at Marketing Delmarva also brought up the enduring power of Google Local reviews and photos. (I added the bold for emphasis.) If you love a local place, put it on Google. Following our first pick-your-own experience at said blueberry world, while sitting in the car in…

    Read More Local reviews on Google Maps drive enduring valueContinue

  • rural | Small Biz 100

    Online Reviews and Your Online Presence

    June 8, 2016May 31, 2016

    You are new in town. How do you find your service professionals? This includes everyone from your doctor and dentist to your plumber and electrician. Once upon a time, we would ask the people we work with and our neighbors and friends. Today we go online. At this point, I suspect some of you are…

    Read More Online Reviews and Your Online PresenceContinue

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