What holds local businesses back from selling online? Local retailers have a lot of natural advantages in selling online. It’s part of being Rural OmniLocal, but several key challenges hold them back. This article is adapted from an interview I did with Bob Dunn. Hear the whole interview or read the transcript at BobWP.com The first…
Jerry Miles, BookFeller.com, wrote in with a great question about making the most of the customers who visit his retail store. I want to be able to sell online products in my bricks-and-mortar store, whether physical or affiliate. In other words, I’d like to sell items listed on Amazon, eBay, etsy, etc., in my store…
Have a local business that wants to sell online? Focus first on the existing customers. That’s one of the lessons with Rural OmniLocal. This article is adapted from an interview I did with Bob Dunn. Hear the whole interview or read the transcript at BobWP.com Every independent business has customers right now who visit them…
Rural OmniLocal. It’s the new buzzword. I know because I made it up. It means small town retailers using multiple channels to reach their customers. This article is an excerpt from an interview with Bob Dunn. Hear the whole interview or read the transcript at BobWP.com In the world of big retail companies, “omni…
One-third of American consumers have used virtual-assistant services on their smartphones recently. That will climb to two-thirds of all consumers in developed markets using them daily, by the end of 2016, Gartner estimates. As search engines and intelligent digital assistants have gotten smarter in the types of questions they can answer, people are getting more comfortable…
Subscription boxes have become firmly-established as a business model over the past five or more years. I think they are a perfect fit for small town retail stores. What are subscription boxes? Subscription box customers sign up for regular deliveries. Some boxes send the same product each month, like shaving supplies. (Dollar Shave Club…
Giant retailers like Amazon serve customers with lots of tricks to keep them locked in. But small town retailers can borrow a few of these, and make them into ethical, helpful ways to keep customers coming back. 1. Give a lot of information about your products. Amazon listings usually have a lot of detail….
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