“I need help in marketing my product. “ That short sentence is the one I hear often as I work with small-business owners. Most often, when asked to clarify what they want, the owner talks about increasing his or her sales. They want to see more goods and services go out the door. While sales…
If you have followed this blog, my colleague, Becky McCray, has provided lots of ideas for building communities and the small businesses in those areas. Her blogs have suggested things such as Pop-ups – https://staging.smallbizsurvival.com/2014/03/what-is-a-pop-up-business.html Shared spaces – https://staging.smallbizsurvival.com/2017/04/small-town-retail-trend-shared-spaces.html Tiny businesses – https://staging.smallbizsurvival.com/2017/03/tiny-businesses-in-storage-sheds-a-rural-economic-development-tool.html I am adding another thought to this list by suggesting that a business or…
I regularly hear these words from small, rural business owners. How marketing was not something that took so much time and effort. They talk about putting an ad in the paper and they were done for the week. Marketing was advertising and it was done in the local paper, on the local radio and, if…
“You have to be odd to be Number 1” – Dr. Seuss. What makes your business different from the competition? This question is one to constantly think about. Being different, or being odd as Dr. Seuss writes, is just another way of reminding you to help your customers identify your business and your business niche….
There are lots of ways to market your small business, personal contacts, business cards, advertising, social media, or storytelling just to name a few. All of these and much more are done to create awareness, bring customers in the door and build your brand. One element of that effort needs to be your tagline. A tagline…
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