Seems like every rural downtown has a few: empty buildings or buildings used for storage. Those empty buildings are actually a potential advertising tool. Look at these examples that Vienna Lee showed me in Elkhart, Kansas. Both buildings are empty, with only the front windows used to advertise other businesses. The hardest part may be…
People form impressions in the first couple of minutes after entering a new place. Have you ever considered what your business says to them? Businesses offer many types of nonverbal communication, just like people do. It makes no difference if it is a physical place or an online location. Customers look for these same key…
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