Welcome, friends from Launch Me! Here’s the idea book I was telling you about. Returning friends, you might have missed this gem, so I’m mentioning it again. Need ideas for a small town small business? We have an ebook for you. 20 Small Business Ideas for Small Towns is a short ebook detailing 20 different…
Blogs and social media can be effective marketing tools for small town businesses, but they take planning to make the most of. This is true for small businesses and for tourism groups. Don’t let important events, holidays, and tie-ins sneak up on you. Use your calendar to connect your social efforts to the real world….
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one July 13-15, 2012. For Friday the 13th, we’re having a lucky Brag Basket. Leave a brag, grab some luck! Have some good news this week? Put it in the Brag Basket. Grab some luck!Photo (CC) by…
Early in the book, Small Town Rules, we mistakenly say: “Events that “stick” to a large corporation can threaten to bring down a company. There are well known examples of Johnson and Johnson’s Tylenol (product tampering), Perrier (product contamination) and Honda (brake failures).” One loyal reader rightfully pointed out that the brake issue was at Toyota not…
Cartoon (CC) by Gaping Void “A big company can choose to remember that it was once a small company.” Artist and Marketer Hugh MacLeod gets the small town rules. He grew up in a small town, and has lived in towns and cities world wide. He drew this Cube Grenade for Rackspace, as they experience…
Educator Kevin Honeycutt of Inman, Kansas, (population 1300) is working with other locals to create a “New Billboard”: a combination QR code, Foursquare tour. If you can’t see the video, click through to Small Biz Survival. The basic idea is to draw in visitors from the highway, and use tools like QR codes and Foursquare…
“What do you consider a small town?” I get asked that quite a bit. The answer isn’t that simple. Places come in too many sizes to fall neatly into just three categories: big city, small town, suburb. What We Think In general, I think of small towns as being under 10,000 in population, and really…
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one July 6-8, 2012. Have some good news this week? Put it in the Brag Basket.The first half of 2012 has passed. Time to review the past six months. You can use these six-month questions to get…
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