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Small Biz Survival

The small town and rural business resource
  • marketing

    Serve the under served market

    ByBecky McCray September 2, 2009August 27, 2014

    [Earl, one of our readers, left this as a comment on an older post. I think it’s a good discussion starter, so I brought it here as a post. Becky] SERVE THE UNDERSERVED” and watch the sales roll in!By Earl L. Sigmund CPA I guess that I never looked at target marketing this way before….

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  • Small Biz 100 | social media | tourism

    Promotion checklist for after your event

    ByBecky McCray September 1, 2009August 27, 2014

    Congratulations on a terrific event. Now what? Before you jump onto the next thing, what can you do to make that event continue to work for you? Let’s brainstorm some ideas that will work just as well for tourism events as for promotional events from a small business. Post your photos from the event to…

    Read More Promotion checklist for after your eventContinue

  • Best of | marketing | Small Biz 100

    What Don Zahorsky can teach you about branding

    ByBecky McCray August 31, 2009December 10, 2014

    Don Zahorsky is an old cattle breeder in my neighborhood. He’s been in the business of registered Angus cattle for decades, even back when my dad was a kid. Ride around in the pasture with Don, and he can tell you the parentage of every animal. “What’s that tag number? 0282? That’s another Dominator son….

    Read More What Don Zahorsky can teach you about brandingContinue

  • big company | entrepreneurship | ideas | POV

    Turning fingerprints into a business

    ByBecky McCray August 30, 2009March 3, 2022

    [My friend Chuck Huckaby sent this small biz story to me. Chuck usually writes on business opportunities, and he thought we’d like the the story that goes with this one. -Becky] This is something that may be of interest to your audience. Just passing it your way. I’ve seen this guy build this from nothing…

    Read More Turning fingerprints into a businessContinue

  • customer service | entrepreneurship | marketing

    Set your business apart

    ByBecky McCray August 29, 2009August 27, 2014

    [Cody Heitschmidt posted this on Twitter, and I had to ask him to let me use it as a guest post. Thanks, Cody!] Something just as simple as a Mariachi Band to roam around a restaurant will make your customers talk and remember. It’s not reinventing the wheel. It’s not rocket science, but in small…

    Read More Set your business apartContinue

  • brag basket

    End of the Month Brag Basket

    BySmall Biz Survival August 28, 2009December 15, 2014

    It’s Friday, and that means the Brag Basket is open for the weekend. (August 28-30, 2009 – I’m putting dates because sometimes a person will comment on an old basket by mistake.) Hey, it’s the end of the month! Any special end-of-month brags?? This is where you can share your projects and accomplishments. You can…

    Read More End of the Month Brag BasketContinue

  • ideas

    Idea: Delivery outside of town

    ByBecky McCray August 27, 2009August 27, 2014

    Here’s a business idea for you: be the delivery service for the outside-of-town folks.My house is eight miles outside of Alva. I would gladly pay extra for an occasional pizza delivery, especially on weekends. (Like last weekend, for example!) My cousins live outside of Norman, Oklahoma, and I was sitting at their house when this…

    Read More Idea: Delivery outside of townContinue

  • marketing | tourism

    Play to your tourism strength

    ByBecky McCray August 25, 2009August 27, 2014

    In small town tourism, play to your strength; use what you’ve got.Avard, Oklahoma, is celebrating their centennial at their annual Folk Festival. They are a tiny town, practically a ghost town. They play up their cowboy heritage at this event with a dutch oven cook off, a quilt show, western musicians and much more. Did…

    Read More Play to your tourism strengthContinue

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