If you have been reading my Wednesday contributions to Small Business Survival, you know to expect some tip for your business operation or some new idea seen elsewhere. This week you will find something different. I need your thoughts. I have an opinion but am I realistic? Here is the situation. Over the weekend, I…
Whether you are starting a business or looking to grow your business, there is always a need for capital or financing. With the advent of Internet, new opportunities for capital have developed. Plus all of the old methods are also still a possibility. Typically, you, the owner, make the first investment into the business. It…
“There never is enough time.” You probably would agree with me that we hear this phrase repeated over and over by people everywhere. Because time is a limited resource and we feel we never have enough, we’ve been bombarded with hundreds, if not thousands, of suggestions on how to make the most of the time…
Owning a business is often part of a person’s dream. The appeal of business ownership comes from a variety of reasons including independence, being the boss, money, and family time to name just a few. Yet there is a substantial gap between starting a business and still be running that business five years later. Statistics…
Understanding what is small business marketing and what is branding is sometimes difficult. Often the concept of branding is collapsed into having a good business name, a logo and a specific color pallet used when identifying the business Marketing, on the other hand, often is equated to advertising only. These perceptions are correct but incomplete….
Your customers are your business. Connecting with them means success or failure. How well does your business do in terms of connecting? You won’t find many answers in this column, but you will find lots of questions you need to think about. How do you connect with your customers? I suspect many of you have…
Starting a business is a risky adventure. One in five will not make it through the first year and less than 40 percent, and some studies show less than 20%, will still be in business five years later. So why do people try? Because being your own boss and running your own business for many…
You are new in town. How do you find your service professionals? This includes everyone from your doctor and dentist to your plumber and electrician. Once upon a time, we would ask the people we work with and our neighbors and friends. Today we go online. At this point, I suspect some of you are…
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